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母亲节期间老年人服装市场待拓荒

时间:2014-05-13 02:13:17 来源:依兰琳卡服装有限公司

  母亲节将至,市民贾女士和自己的母亲一起逛街,想给老人买件称心的衣服,可几乎逛遍了东胜区的各大商场,母女俩还是无功而返。走访了解到,不少市民都反映称,如今适合老年人的衣服实在不好买。

  商场:老年人服饰鲜见

  近日,来到了东胜区民生广场附近,仔细观察后发现,虽然服装店到处都是,可多是以年轻人穿的休闲男装、女装及童装店为主,唯独没有发现专门经营老年人服饰的服装店。走进民生广场内,也发现只有三楼零星几个销售老年人服饰的专柜。来到鄂尔多斯购物中心、每天百货等大型商场里,发现,各大知名品牌专柜,服装的款式也多是针对年轻人、中年人设计的,而适合六十岁以上老年人的款式,却少之又少。由此不难看出,虽然服装市场百花齐放,可老年人服饰,显然被市场所“边缘化”。

  “老年人买不到合适的衣服,主要原因在于大多数商家不愿意经营老年人服饰。”在民生广场里卖衣服的陈女士表示,她以前卖过老年服装,可生意不太理想,所以现在改卖适合年轻人的休闲装。陈女士坦言:“老年人的钱实在不好赚。受传统观念的影响,大多数老年人的生活简朴,他们很少舍得花钱为自己添置新衣,即便买衣服时,也是货比三家,尽力砍价,所以难以经营。”

  陈女士所言非虚,在民生广场三楼看到,一位四十岁左右的女士,领着自己的老母亲选购衣服,她俩看中一件400多元的外套,女儿让母亲试穿,可老太太看了看后,嘴里不停地嘟囔着“太贵了”,转身拉着女儿的手离开。在其余的老年人服饰专柜前,老太太们普遍也是看得多买得少。

  由于老年人不是服装市场消费的“主力”,所以很多商家放弃老年服装市场,造成老年人服装难买。

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